Kraftwell Coffee
A product video series and packaging refresh for a roaster that wanted its takeaway cups to do the talking.
- Client
- Kraftwell Coffee
- Service
- Product video
- Year
- 2025
- Timeline
- 8 weeks
The challenge
Coffee people scroll past
Kraftwell's beans won awards, but its social feed looked like every other café. New customers had no reason to stop scrolling.
Our approach
- (01) Shot a twelve-part short video series
- (02) Redesigned cups, bags and sleeves
- (03) Planned a four-week launch calendar
- (04) Tested hooks across three platforms
Results
2.1M
Video views in the first month
+41%
Takeaway orders at flagship stores
18k
New followers across social channels
